Makeup trends come and go – but CoverGirl is promoting a unique look at Ulta Beauty stores.

It’s called the “flaming femme” eye look, and it’s inspired by fire, according to the brand.

The color palette goes from “flames to ashes”, with hues of fiery red, pink, gray, gold and blue. It is inspired by CoverGirl new Flamed Out product line which includes mascaras and shadow pots and pencils and available exclusively at Ulta Beauty.